Privacy Policy

1. Information We Collect

2. How We Use Your Information

We use the information we collect to:

• Generate and personalize the AI tool recommendations you request;
• Operate, maintain, and improve the Service and its underlying dataset, including through aggregated or de-identified usage information;
• Communicate with you, including responding to inquiries;
• Send you communications about the Service, including recommendations, product updates, announcements, and marketing or promotional communications, subject to applicable law;
• Monitor and analyze usage and trends to improve functionality and content;
• Detect, prevent, and address technical issues, fraud, or misuse of the Service;
• Comply with applicable legal obligations.

3. Legal Basis for Processing (EEA/UK Users)

If you are located in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases: (a) your consent, which you may withdraw at any time; (b) our legitimate interests in operating and improving the Service, provided those interests are not overridden by your data protection rights; and (c) compliance with a legal obligation, where applicable.

4. Marketing Communications

If you provide us with your email address, we may use it to send you communications about the Service, including recommendations, product updates, announcements, and marketing or promotional communications, subject to applicable law.

Marketing emails we send will include a clear and conspicuous way to opt out or unsubscribe where required by applicable law. You may unsubscribe from marketing or promotional emails at any time using the unsubscribe link included in those communications or by contacting us at the email address listed below.

If you unsubscribe from marketing communications, we may still send you transactional, service-related, administrative, or other non-marketing communications where appropriate.

5. Cookies and Similar Technologies

We may use cookies and similar technologies to operate the Service, remember your preferences, and understand how the Service is used. Where required by law, we will request your consent before placing non-essential cookies (such as analytics or marketing cookies) and will provide a mechanism to manage your preferences.

6. How We Share Information

We may share information with:

• Service providers who perform functions on our behalf, such as hosting, infrastructure, analytics, database, security, and email-delivery providers, where they process information for purposes related to providing their services to us;
• Professional advisors, such as legal or accounting advisors, where necessary;
• Law enforcement or other parties where required by law, legal process, or to protect the rights, property, or safety of Prerefer, our users, or others;
• A successor entity in connection with a merger, acquisition, financing, or sale of assets.

7. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and why we collected it. For example, recommendation inputs may be retained for a period reasonably necessary to provide and improve the Service; marketing contact information may be retained until you unsubscribe or we no longer need it for the relevant purpose; and aggregated or de-identified information may be retained for longer where it can no longer reasonably be used to identify you. When we no longer have an ongoing legitimate need to process personal information, we will delete, anonymize, or otherwise securely dispose of it, subject to applicable law.

8. Your Rights

Depending on your location and applicable law, you may have the right to access, correct, delete, or port your personal information; to object to or restrict certain processing; and to withdraw consent. If applicable to our processing of your personal information, California law may provide additional rights, including rights to know, delete, correct, and opt out of certain sale or sharing of personal information. To exercise a privacy right that applies to you, contact us at st@prerefer.com. We will respond in accordance with applicable law and may need to verify your identity before completing certain requests.

9. International Data Transfers

We are based in the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate, which may have data protection laws different from those in your jurisdiction. Where applicable law requires safeguards for international transfers of personal information, we will use appropriate transfer mechanisms or other legally recognized safeguards.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us so we can delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the “Effective Date” above and, where appropriate, by other means such as posting a notice on the Service or emailing you.